Local health care organization backed by the #1 health care provider in the U.S. based on enrollment.1
In 2013, UnitedHealthcare completed its merger with Medica HealthCare and Preferred Care Partners. The convergence of our companies was an important event for South Florida, Medicare beneficiaries and the physicians who care for our members. Our commitment is to provide a diverse portfolio of benefit choices for those we serve, giving them the ability to choose a health care plan that best meets their income levels and health care needs.
Our vision is to be a united organization for our community, patients and physicians.
UnitedHealthcare South Florida combines local expertise and national resources (financial and technological), as well as the knowledge of three individual brands, into one entity. Together, we are able to offer more benefit choices and continue delivering quality health care coverage options to our beneficiaries. The UnitedHealthcare South Florida team is led by:
Chief Executive Officer
As Chief Executive Officer, Mr. Rodriguez oversees the Medicare Advantage growth strategy in the South Florida marketplace. With more than 25 years of experience in the health care industry, Mr. Rodriguez has proven leadership abilities, making him the ideal candidate to lead the new South Florida team. Previously, he led the expansion of Preferred Care Partners’ Medicare services in South and Central Florida as Senior Vice President and COO. He also led the efforts in the opening of six wholly owned medical centers that provide concierge health care services in a highly cost effective manner. He earned a Bachelor of Arts degree from the University of Miami and a Master of Science degree in Health Services Administration from Barry University.
Chief Growth Officer
As Chief Growth Officer, Mr. Velasco oversees company communications, marketing and business development efforts. Mr. Velasco has over 30 years of experience in distribution and marketing with a specialization in start-ups and reorganization projects. His community involvement includes serving as a board member and treasurer of the Urban League of Greater Miami. He is also a member of the Florida International University President’s Council and of the Little Havana Kiwanis Club. Mr. Velasco earned a Bachelor of Science degree in Finance and a Minor in Economics and Marketing from the University of Florida.
Chief Information Officer
Mr. Scherer is responsible for Information Technology and for the integration of all technology systems. Previously he served as Director of Operations Support, ITS Administration and Security at Spherion, Inc., where he assisted with the reengineering of new business processes in the U.S and Europe, reducing costs and improving efficiency. He earned his degree from Robert Morris University and participates in the Healthcare Information Management Systems Society (HIMSS) and American Health Information Management Association (AHIMA).
Market Medical Director
Dr. Hernandez joined UnitedHealth Group as part of the South East Clinical Services Leadership Team as Market Medical Director for South Florida. Her current role is to oversee market strategies and trends, in addition to hospital inpatient management bed day metrics. She brings a wide scope of clinical and administrative knowledge, as well as over 10 years of practice in family medicine. She has a Bachelor’s Degree in Health Information Management and Administration from Florida International University and a Medical Degree from Nova Southeastern University College of Osteopathic Medicine.
Our vision is to be the trusted Medicare Advantage provider in South Florida for greater choice, value and quality health care coverage.
1CMS Enrollment Data, 2019